The Broad

The Broad

Year: 2016
Size: 12,000 sf2
Location: Broad St., New Orleans, LA
Status: In Construction
Project Leader: Jonathan Marcantel
Team: Design Office, YKM Consulting

Designed within an early 20th century, mission-style warehouse on the Broad St corridor in New Orleans. The building remains as one of the last, few remaining relics of one of New Orleans’ largest historical industrial areas and has served as a mechanical parts warehouse, restaurant, boxing ring, and shipyard over the course of its life.

The utilitarian space was converted into a movie theater with 4, varying sized screens. 3 screens, ranging from 49 seats to 131 seats, offer a typical movie viewing experience, while the 4th screen room offers a venue for live performances as well as movies. The space invites movie-goers into a large, central corridor that connects all four screen rooms. The interior materials were preserved while small contemporary additions were introduced. The approach seeks to preserve and complement the existing building while not trivializing its history with fau-historical elements. The main entry was relocated to the side of the building by making use of the original freight loading dock. This allowed for a more direct connection to parking and the ability to create a fresh identity for the theater through new architecture, in this case, a canopy with glass double-doors. The Broad Theater provides a long over-due movie venue to the Mid-City area and will have a direct, walkable connection to other areas of the city, such as the Treme, by means of the Laffite Greenway that is nearing completion.

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